They’ll submit more support tickets or send more emails inquiring about their purchase.īut email receipts aren’t just records of purchase. Neglecting receipts probably won’t have much impact on your conversion rate, but it’s guaranteed to confuse your customers. What happens if you don’t send email receipts? If the purchase was made by an employee for a business, that employee will want to use it as proof for their expense report.Īnd if – for some reason – your buyer is worried that you wouldn’t fulfill your end of the bargain, an email receipt can make them feel safer about the transaction. They’ll want to use the receipt to process the transaction and write off the expense. Receipts are especially important when the customer is a business. It’s something your customer can use if they ever have to dispute the transaction with you or for a court (though hopefully it never comes to that). It gives the buyer closure that they’ve completed their end of the transaction properly and you’ll move forward with your part.Ī receipt also creates a record. The simplest purpose of an email receipt is to let the buyer know you’ve received their payment. They have the highest open rate of any type of email you’ll send your customers – nearly 71%!
Click Here Why Do You Send an Email Receipt?Įmail receipts are important because everyone reads them.
